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Vicarage Road, Strood, ME2 4DG | Demographic profile

Vicarage Road is in a working class neighbourhood popular with families

Demographic data is collected by the Office for National Statistics in the census, the most recent of which took place in 2015. This information is grouped into small geographic areas a few streets in size.

National politics

    Rochester and Strood Co is represented by the Conservative party.

Conservative

National (General) Election 2019

59.99%
Conservative
27.11%
Labour
7.16%
Liberal Democrat
2.53%
Green
2.08%
UK Independence Party
Voting margin 32.88%
Voting turnout 63.0%

Vicarage Road falls within the parliamentary constituency of Rochester and Strood Co, represented by the Conservative MP, Kelly Tolhurst. At the last general election Conservative won control with a majority of 17,072 votes over Labour. A breakdown of voting at the last election is shown above.

Population

  • 1472 people living in the immediate local area as of the 2011 census
high density urban

The most recent data we have available indicates that the area around Vicarage Road is densely populated, with 1472 people living in the neighbourhood.

While population density on its own doesn’t mean a huge deal, a densely populated area might mean that you’re more likely to experience issues like noise or congestion caused by local traffic. However, it also might mean that key services and facilities are more accessible, located where the largest number of people can reach them.

Average age of local residents

  • Slightly younger than the National average of 39
37 years old
5%
7%
0-4
6%
6%
5-9
6%
7%
10-15
4%
3%
16-19
6%
6%
20-24
6%
6%
25-29
19%
24%
30-44
25%
26%
45-64
18%
12%
65+

Population breakdown by age range

  • National Average
  • This Area

Popularity with families

  • Popular with young families

The area around Vicarage Road is popular with young families. There is an even split between single people and married couples.

Income

  • Average household income is slightly higher than the National average
38k
Average annual income

Deprivation indices indicate this is generally a less affluent area. At the same time, local households have an income slightly higher than the National average.

Deprivation

  • This particular area is, statistically, one of poorer scoring areas when it comes to official government deprivation figures
below average

Data released by the government each year indicates that this part of Medway is, statistically, one of poorer scoring areas when it comes to official government deprivation figures

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Industry of employment

  • Most popular sectors: Retail, Manufacturing, and Property
Retail

Typical industries in which local people are employed include Retail, Manufacturing, and Property

Travel to work

  • Most popular travel methods: Car and Walking
Car

Most people travel to their workplace by Car (61%) and Walking (18%)

Average age of local residents

  • Slightly younger than the South East region average of 39
37 years old
5%
7%
0-4
6%
6%
5-9
7%
7%
10-15
4%
3%
16-19
5%
6%
20-24
6%
6%
25-29
22%
24%
30-44
24%
26%
45-64
16%
12%
65+

Population breakdown by age range

  • South East region Average
  • This Area

Income

  • Average household income is around the South East region average
38k
Average annual income

Deprivation indices indicate this is generally a less affluent area. At the same time, local households have an income around the South East region average.

Deprivation

  • This particular area scores poorly in official government deprivation statistics compared to other places in South East
below average

Data released by the government each year indicates that this part of Medway is, statistically, one of poorer scoring areas when it comes to official government deprivation figures

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.

Local politics

    Rochester and Strood Co is represented by the Conservative party.

 
Conservative

Local elections

35
Conservative
15
Labour
3
Lib Dem
2
Independents
Voting margin 20

Locally, Vicarage Road falling under the responsibility of Medway, which is controlled by the Conservative party.

Average age of local residents

  • Substantially younger than the Gravesham Locality average of 44
37 years old
4%
7%
0-4
5%
6%
5-9
6%
7%
10-15
4%
3%
16-19
4%
6%
20-24
4%
6%
25-29
15%
24%
30-44
29%
26%
45-64
23%
12%
65+

Population breakdown by age range

  • Gravesham Locality Average
  • This Area

Income

  • Average household income is much lower than the Gravesham Locality average
38k
Average annual income

Deprivation indices indicate this is generally a less affluent area. At the same time, local households have an income much lower than the Gravesham Locality average.

Deprivation

  • This particular area area scores worse than Gravesham in official government statistics reflecting household income, employment, health and access to opportunities
below average

Data released by the government each year indicates that this part of Medway is, statistically, one of poorer scoring areas when it comes to official government deprivation figures

This information is modelled on the Indices of Multiple Deprivation, a national dataset compiled by the department for Communities and Local Government. This ranks neighbourhoods from ‘best’ to ‘worst’ across a number of criteria including access to employment, life expectancy, income and health. While this might be a simplistic way of viewing things, there is a strong relationship between an area’s IMD ranking and its desirability as a place to live.